Our vision, our values and our ambition

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By becoming the first black multi-owner of football clubs in Europe, Doudou Cissé marks a historic step in the sports industry. This success opens unprecedented doors and opportunities, while inspiring young diaspora talents in Africa, North America and Europe.

The impact of this strategy goes beyond soccer fields. For the diaspora, it is a symbol of success and inspiration. Young talents, whether athletes or entrepreneurs, see this success as proof that anything is possible. Economically, this creates opportunities in various sectors such as marketing, media, and sports technology, thereby benefiting the global community.

Board / AAD

Doudou
Cissé
CEO & Founder
“Sport reveals potential, but it's talent that turns challenges into victories.”
Dominique
Bailly
public relations
''Champions are not only created on the field, but also behind the scenes, with the right people and the right strategies. '
Fabrice
Besnard
commercial relationships
“In sports as in technology, innovation is the key to pushing boundaries and reaching new heights.”
Master
Châteaux
Juridical
“Recruiting the right talent is like building a team: every piece counts when it comes to striving for excellence.”
Francois
de Chezelles
TECHNOLOGY
“Technology is no substitute for talent, but it gives talent the tools to achieve unparalleled performance.”
Wally
Dieng
SCOUTING
“International sourcing reveals everyone's unique potential and offers everyone a chance to shine.”
Irina
Duisimbekova
Gulf unicorn
“In the world of sport, recruiting talent means planting today to reap tomorrow's victories.”
Alexandre
Katranji
licorne gulf
"Une équipe gagnante, c’est la rencontre entre les compétences humaines et l’innovation technologique."
Didier
Lahaye
communication
“The evolution of sport is based on two pillars: human talent and the power of data.”
Franck
Villani
sports
“Recruiting talent means discovering aspiring champions who can transform an ordinary team into an extraordinary one.”

The values
we hold dear

Excellence /Bringing together the best professionals in various fields, including finance, law, technology, content production, communication and marketing.

Agility /A close-knit and small team, capable of making strategic decisions in an agile way.

Creativity & Ambition /Promote innovative ideas and ambitious projects to advance the financialization of sport.

Athletes & fans /An ecosystem focused on athletes and fans, putting their needs at the heart of each initiative.

Sustainability /Develop an ecosystem that respects the environment while guaranteeing long-term sustainability.